Real estate professionals who have earned the ACRE® designation have completed a course of study and taken an exam that tests their ability to provide unbiased counsel to the consumer in matters that deal with real estate. The program provides them the tools to offer different choices to the consumer based on a comprehensive needs analysis. In addition, most ACRE®s continue to be coached through the Graduate Coaching Exchange, thereby continuously increasing their knowledge and skills, and staying current with market shifts and trends.
Accredited Consultants in Real Estate® consult WITH their clients, not sell TO them. So, rather than hiring a salesperson whose sole focus tends to be “making the sale,” a consultant’s focus is to help their clients attain their goals, which may or may not involve a sale.
Think about this: if a consumer seeks expert counsel in real estate, should they go to their CPA, attorney, barber, or a Realtor®? The problem with the traditional commission model is that the Realtor® is only paid if a successful transaction takes place. So, consumers often turn to attorneys to negotiate offers and troubleshoot their transactions. Unfortunately, because most attorneys don’t work day-to-day in the real estate market, they are not the best choice when it comes to hammering out the best deal and certainly not in attending to the details that will ensure that the transaction closes on time.
Now the consumer can hire an ACRE® to do just the tasks they need done and more importantly, get the vital expertise that is so important in getting the best value. They can pay for advice, counsel, and experience from the professional who knows the most about real estate. If they want to buy, sell, “move or improve,” they can pay for those particular services only, and at the same time, receive unbiased advice and counsel.
If consumers need an experienced professional to handle the fiduciary responsibilities of a home sale, such as, qualifying the buyer, dealing with various disclosures, and/or supporting them in the negotiations, they can obtain these vital services from an ACRE®, through an hourly fee without having to complete a transaction or pay a commission.
The bottom line is, the essence of real estate consulting is the ability to provide choices to consumers. The essence of the ACRE® designation is real estate consultants who provide choices to their clients and who stay current with market trends and shifts through a dynamic network of other ACRE® members through the Graduate Coaching Program. For the consumer, whether you pay an ACRE® for a few hours of consultation, a flat fee for a bundle of services, or choose to pay in the traditional commission structure, you will now receive and pay for only the services that fit your current needs and comfort level.
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